About Us

We believe in living authentically

At When I Am, we curate products that inspire you to embrace your truest self and celebrate a classic of your choice time and again.

Our Promise

We Deliver Authentic Designer Classics You Can Trust At Your Doorstep

Our Team

Sebastian Baerend

As an investor and business strategist with a strong focus on corporate acquisitions, asset management, and financial recovery, I bring a wealth of experience in negotiating complex deals involving distressed companies. My background in forensic accounting and real estate management allows me to maximize value for stakeholders and drive operational efficiency. I also maintain an active lifestyle with a passion for boxing, golf, and fitness, which reflects my commitment to both personal and professional growth.

Giorgio Vitale

With extensive experience in global e-commerce fulfillment and commercial partnerships, Giorgio currently serves as Senior Vice President at John Pye. He leads the company's international expansion and strategic initiatives, specializing in logistics and supply chain management. His leadership is evident through his active involvement in industry events such as DELIVER Europe 2024. Outside of work, Giorgio is an avid football and padel player, and enjoys spending time with his family in both the UK and Italy.

Christian Baerend

Christian is a product design exec (formerly Salesforce, Zalando, Bloomreach), focusing on delivering AI-powered yet human-centric experiences for eCommerce. His leadership in digital product design, combined with a passion for mentorship, has made him a strong influence in the eCommerce sector. When not working, Christian enjoys surfing, traveling, and spending time with his family and dog, Tux.

Join Our Journey

Thank you for being part of our story. When you shop with us, you're not just buying products – you're investing in timeless moments.